I have been with Peak for over 15 years. I was first approached by them when I managed a VW store and the increase in revenue from declined service reminders was staggering. I have.....
Service Director, Park Avenue BMW


Volkswagen of America continues partnership with Peak Performance as exclusive provider for CRM solutions. More info

About Peak Performance

The marketing solutions Partner of Choice for automotive manufacturers and dealers nationwide.

At PEAK, we maximize customer relationships with powerful, data-driven marketing solutions throughout the auto ownership lifecycle. Uniting advanced technologies with a personalized approach, we consistently deliver stellar results for our clients.

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Our Clients

PEAK is the exclusive CRM partner for leading car manufacturers and thousands of dealers nationwide.

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Service Retention

PEAK takes a sophisticated, multi-channel communications approach to help you retain more of your customers, for a longer period of time. Merging traditional and new media marketing, our highly effective retention program keeps customers connected throughout the purchase, service and repurchase life cycle. By considering a wide array of variables, we're experts at knowing exactly what your customers need – when they need it.

Recapturing Customers

With our cutting-edge data reporting applications, PEAK helps you track, verify and modify your CRM marketing efforts quickly and efficiently, resulting in higher response rates than you'll find with most targeted mail and online programs. Our local field representatives can assist you every step of the way, and it's all offered on a month-to-month, no-contract basis.

Lead Generation

PEAK turns inactive customers into a valuable source of repeat business with proven, highly targeted marketing initiatives. Our one-to-one campaigns are personalized with unique offers that consider each customer's present needs, while customer service surveys ensure a successful long-term relationship. What's more, our exclusive declined services product delivers the highest return rate for those who had previously declined automotive services.


At PEAK, we understand that every new car buyer has the potential to be a customer for life. That's why we've developed potent lead generation programs that bring more customers through dealership doors. With our exclusive OEM relationships, extensive databases, and effective marketing campaigns, we can help you identify and reach prospects in your area with unrivaled accuracy and efficiency.

Data Analytics

A recognized leader in data analytics, Peak combines expert analysis and intelligent use of customer data to communicate the right message to the right customers at the right time. Our proprietary data collection and management tools have enabled us to develop and implement many of the most successful automotive profit-building programs in the world for both OEMs and dealerships.

OEM Partnerships

Peak Performance is proud to be the exclusive partner of choice for many leading automotive manufacturers and thousands of automotive retailers across North America. Our national field force forges close relationships with each and every client OEM and dealer, helping to unify initiatives, confirm marketing strategies and provide assistance while implementing profit-building campaigns at every level.