Archives for November 2015

Cadillac Re-inventing Itself

CADILLAC IS RE-INVENTING ITSELF

Cadillac is re-inventing itself with their “Dare Greatly” marketing campaign. In recent years, Cadillac, once a symbol of the American dream, has been challenged by some stiff competition, namely Audi, BMW and Mercedes-Benz. But there is much more behind this re-invention, namely a $12 billion investment to launch eight new…

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