Long-Term Relationships Start Now
A New Jersey Volvo dealership realized they were missing out on business opportunities because customers were not coming in for complimentary maintenance services. This Volvo dealer understood that every opportunity to engage customers is another chance to build the foundation for return visits.
Volvo corporate supplied the dealership with a list of customers who hadn’t yet returned for their complimentary services, PEAK created an additional touchpoint (a large postcard) with language that specifically targeted just these customers, reminding them of the importance of having this work done.
Within days of its mailing, this seamless solution propelled many non-responders to action, driving incremental revenue into the dealership. In addition, relationships between the customers and the dealership were further solidified, laying the groundwork for more visits in the future.