Looking for the Perfect Partner
An OEM initiated a search to locate the best partner to assist them with a new service marketing program. Using state-of-the-art intelligence, the new service retention program would offer dealers unique segmentation, customization and reporting to better achieve their goals. It needed to be designed and launched quickly, and dealers would need to be able to easily enroll immediately. The OEM also required visibility at all levels and flexibility to make improvements as time progressed.
PEAK came through with flying colors: our internal team designed the product flow and built the processes behind it, allowing the OEM to rapidly implement the new service retention program and enroll nearly 95% of the dealer body. We created an internal team dedicated to servicing the brand’s dealers, and created webinars and training sessions to bring everyone onboard quickly and accurately. We also created a field schedule so that every dealer was visited (several times if necessary) to ensure compliance, success and satisfaction.
The project came in on time and on budget, and dealers embraced it. In fact, over 95% of the dealer body remains on the program over three years later. The OEM is satisfied; the program is both scalable and sustainable; continuous improvement is an ongoing objective; and the program has been flexible enough to accommodate many changes – with more expected as technology grows.