Sell When They’re Buying.
One of the most critical timeframes in the vehicle-owner lifecycle is when the customer begins to consider repurchase. PEAK employs several proven marketing opportunities to capture these customers as they enter the repurchase decision process. First, our monthly dealer DMS reporting identifies repurchase candidates. We can then solicit customers approaching lease end, or based on a specific time or mileage. We can also use third party data and match it against a dealer’s current DMS. All mail and email communications are cleansed before sending, so you don’t pay for unnecessary postage. With complete transparency, dealers are always able to determine the campaign’s effectiveness.