Customers From the Get-Go
When building your service CRM strategy, it’s important to forge long-term customer connections at the beginning of the relationship. A branded “thank you” message with value built in is an invaluable way to quickly communicate the benefits of servicing at the dealership while helping to transition your customer from sales to service. In this example, customers are reminded to put the roadside assistance number in their glove compartments. It’s also smart to include an accessories offer, because the first year of ownership is the best time to sell your customer on accessories that help them make their car their own.