Data Analytics

Expert analysis and intelligent use of customer data is the single most important driver of success in CRM marketing. Peak Performance is a recognized leader in data analytics, having developed and implemented many of the most successful automotive profit-building programs in the world.

With over 20 years of experience in successful automotive marketing, Peak has implemented some of the most established and sophisticated solutions for both OEMs and dealerships. The key to these programs has been our ability to strategically and tactically direct your marketing investment. Peak utilizes a vast repository of unique data and tools that help you:

  • Identify your ideal customers and prospects
  • Direct your marketing spend by leveraging the appropriate channels
  • Deliver the appropriate message at the right time
  • Increase your conversion rate
  • Promote customer retention, growth and satisfaction
  • Enhance your expansion and consolidation efforts

We accomplish this by combining our unrivaled data with an unparalleled analytical process; we start by setting the foundation or benchmarking your current performance and then provide you the opportunity to perform Predictive Analysis including:

  • Demographic Profiling
  • Segmentation
  • Customer Scoring
  • Service Behavior & Correlation Analysis
  • Loyalty Analysis

Peak understands that focusing on the right kind of customer is crucial to your success and we want to make sure that you get the most out of every marketing dollar you spend. That is why we have invested in solutions and processes that no other company can match when it comes to developing an end to end marketing solution.